Gaya APA

Bowersox, D, J. (2000). Marketing and promotion series: management in marketing channels=jalur-jalur pemasaran . Jakarta: Elek Media Komputindo.

Gaya MLA

Bowersox, Donald, J.. "Marketing and promotion series: management in marketing channels=jalur-jalur pemasaran". Jakarta: Elek Media Komputindo, 2000. Text.