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Data mining
This book attempts to provide such an overview, and is aimed at anyone who wants to get the most outof large database-general, marketing and IT management, or any professional who wants a high-level overview of the process. We have tried to make the book as accessible as possible. It contains no complicated mathematics, and we have used many examples from our daily practice. Data mining is important for all organizations that utilize large data sets, any organization with large volumes of financial data, huge costumer databases, or helpdesk service records can benefit from this newly emerging field.
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